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THIS IS A PLAN THAT WAS DESIGNED AS AN EXAMPLE. A MARKETING PLAN WILL BE CUSTOMIZED ESPECIALLY FOR YOUR HOME AND YOUR SITUATION.

LISTING SERVICE REMINDERS

Required

Day

Description
 
LISTING SIGNED 0 Open new listing file
 
Order lawn sign 1 Accounts for 20% of sales
 
Home photo 1 For use on Hilites,Promos
 
Lockbox 1 Will allow more showings
 
Order ad 1 Appear in weekend paper
 
Order ad 1 To appear in Real Estate weekly
 
Order Notice 1 In agent's Daily Bulletin
 
MLS to Board 1 Available to all agents
 
Input ad on Internet 2 International Exposure
 
Notify buyers 2 Computer Matching
 
MLS on Computer 2 Available to all agents
 
Run Notice 3 In agent's Daily Bulletin
 
Office tour 3 On list for next tour
 
Send prop.desc. 3 Copy of form to seller
 
Run ad 4 Daily Newspaper
 
Feature sheet 5 Available for showings
 
Order ad 7 To appear in Real Estate weekly
 
Progress report 7 Discuss activities
 
Send seller MLS 10 Copy from catalogue
 
MLS/ Catalogue 10 Available to all agents
 
Run ad 11 In Real Estate weekly
 
Run ad 12 For Open House
Order ad 14 In Agent's Bulletin / O.H
 
Progress report 14 Discuss activities
 
Open House 14 Allows extra exposure
 
JUST LISTED ad 15 Delivered thru out area
 
Run ad 18 In Agent's Bulletin / O.H
 
Agents Open House 19 Invite colleagues
 
Progress report 21 Service Report/Feedback
 
Order ad 21 To appear in Real Estate weekly
 
Feature sheet 23 Dist. to other Brokers
 
Run ad 24 Real Estate weekly
 
OFFER RECEIVED 26 PRESENTED/COUNTERED
 
OFFER RECEIVED 26 PRESENTED/ACCEPTED
SOLD! 27 Opened/End Listing File
OR
Progress report 28 Discuss market / price
 
Present new CMA 30 Price reduction
 
Order ad 31 New price / weekend paper
 
Price memo 31 Announce new price
 
Begin Marketing Plan Cycle Again


Vickie Cohen
Coldwell Banker Hearthside Realtors
114 South Street
Newtown, PA 18940

Office (215) 504-9000
Cell Phone (215) 499-8501

Email enquiries to vickie@vickiecohen.com

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